Captcha based digital advertising platform provides secure form of advertisement for brands and the placement owners. This type of ads act as media vehicles, to pass the captcha barrier the visitor has to interact with the brand. The following factors affect the ROI of captcha ads:
Need for engagement guarantees 100% concentration to ensure high recall. Ads are innovative and engaging to ensure clutter free engagement.
Premium inventories which never fall on blind spot of the audience thus ensuring viewability. Pay only when the user engages. Cost per engagement metrics guarantees each rupee spent is accounted for.
NLPCaptcha is a security tool to prevent bots from misusing system access. Image ads are built for the platform they are served and are very much an integral step.
Built-in NLP Technology and intelligent systems ensures engagement is recorded only for 100% human audience. None of your money is spent on unwanted bots.
benefits of Image Captcha Advertisement
Image captcha advertisement available on three pages of IRCTC Website namely, Login Page, Passenger Details page, Registration Page.
The creatives shared are screened by IRCTC and made live if found suitable as per release order for higher ROI.
The ad displayed on captcha has got longer visibility because of the time spent by users while solving the captcha on designated pages.
IRCTC’s reach to the common man is one of the highest in the country.