IRCTC

Audio Jingle

Audio Jingle

IRCTC provides audio jingle services through its 139 rail helpline platform.

The audio jingle can be heard by every user in the chosen time slot of half an hour for 10 seconds. The jingle is run whenever a call comes from a user. 139 is the one–stop number for integrated train helpline system of Indian Railways. With More than 2 lakh caller/ per day calling on 139 and major chunk of audience is from rural and semi-urban areas, so 139 jingle advertisement is the best medium to reach to audience of Real India.

Audio Jingle

BENEFITS of Audio Jingle Advertising

  • Audio jingle campaign is best for connecting users on pan India basis. In India where the reach of internet is less in rural areas the audio jingle campaign is best suited.
  • The audio jingle is of 10 seconds duration which is run before a user enquiry is answered on IVRS.
  • IRCTC carried out one of the biggest audio jingle campaign of Google Rail Wi-Fi across India.
  • 12 different languages (English, Hindi, Punjabi, Gujarati, Marathi, Kannada, Malayalam, Tamil, Telugu, Oriya, Bengali, and Assamese) which can be placed on 139 IVR which will be heard by the huge audience of 139.
  • An average 75 lacs calls received in one month and more than 19.8 crore calls over a period of a year.
  • About 80% calls are from Rural areas & mobile has the major contribution in that.

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